Pricing strategy: customization, exception and traps.Markup formula: pricing system for wholesale distributors.Finding your wholesale pricing vs retail pricing.We'll run you through a step-by-step process to help you decide what the right price is for your products and business. The good news is that our pricing guide is here to help you with this recurring and complex pricing exercise. willingness of retailers and end consumers to buy their products.The formula highlights six major factors: This guide was built with the collaboration of successful wholesalers and distributors and extensive research.

We’ll show you the step-by-step process to find the right price for your products. Retailers must be able to sell their products with a decent margin, in order to run a profitable business. With so many influencing factors, no wonder pricing is often seen as a difficult challenge for small businesses. Set your price too high and your products won't be attractive enough for retailers to carry your products. Worse, you might not cover your costs and, therefore, risk actually losing money in running your venture. Set the price too low and you might damage your product perception value. Pricing impacts not only your sales volume, but also your profitability. Finding the right pricing strategy and prices for your products are key to your business success.

What does the wholesale formula cost